At Vineland Animal Hospital, privacy of personal information is an important principle. This Privacy Policy explains how we collect, use and safeguard your information when you visit our website, use our appointment, registration and boarding forms, or communicate with us.
1. Information We Collect
- Personal Information: When you fill out an appointment request, new client registration, boarding registration, contact, photo or employment form, we collect your name, address, email address, phone numbers and details about your pets.
- Pet Medical Information: Information you provide about your pet’s health history is treated as confidential and used for treatment.
- Usage Data: We automatically collect technical data such as your IP address, browser type, device type and pages visited through cookies and similar technologies.
2. How We Use Your Information
- Schedule and confirm appointments and boarding reservations
- Provide veterinary care and maintain medical records
- Send health care reminders for vaccines, checkups and refills by email or text message
- Bill goods and services, process payments and provide estimates
- Make referrals to veterinary specialists and laboratories
- Respond to your questions and review employment applications
- Improve our website and measure our advertising
3. Tracking Technologies & Advertising
- Google Analytics and Google Tag Manager: To measure website traffic and understand how visitors use the site.
- Google Ads: To measure the results of our advertising, including calls and form submissions.
- Meta (Facebook and Instagram) Pixel: To measure social media advertising and show relevant content to previous visitors.
- Cookies: Small files stored on your device that help the site work and remember your preferences. You can control or delete cookies in your browser settings.
4. Text Messages
- If you provide a mobile number, you agree to receive text messages about appointments, reminders and your pet’s care.
- We do not sell or share your mobile number with third parties for marketing.
- You can opt out at any time by replying STOP.
5. Sharing of Information
We do not sell your personal information. We share information only in these situations:
- Service Providers: Companies that help us operate, including payment processors, CareCredit, pet insurance companies you ask us to bill, our In-House Pharmacy store provider, our practice management software and outside diagnostic laboratories.
- Specialist and Emergency Referrals: If your pet needs specialized or emergency care, we may share relevant records with the receiving veterinarian or hospital.
- Required Reporting: We comply with reporting required by Florida and federal law, including providing rabies vaccination certificates to the county animal control authority.
- Legal Requirements: If required by law, or in a police or animal cruelty investigation.
6. Your Choices
- Access and Correction: Ask for a copy of the personal information we hold about you, or ask us to correct it.
- Opt Out: Unsubscribe from marketing emails or texts at any time. You will still receive essential messages about your pet’s care and appointments.
7. Medical Records
Veterinary medical records are kept for the period required by the Florida Board of Veterinary Medicine. Florida law limits who may receive your pet’s records without your written permission. We release records to you or to another veterinarian at your request.
8. Security
We use reasonable technical and organizational measures to protect your information, and our team keeps all personal information confidential. No method of transmission over the internet or electronic storage is completely secure.
9. Children's Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The Effective Date at the top shows when it was last updated.
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